Meet the Digital Naturals is the theme for this year’s NEMO Conference, to be held at Campus Helsingborg on Friday, October 17, 09:00 to 16:00.
Building on three years of NEMO research, invited speakers and NEMO investigators will look at the ways in which the Digital Naturals are changing the practice of strategic communication and democratic debate.
Keynote speakers include Robin Teigland (Stockholm School of Economics, pictured) and Timothy Coombs (University of Central Florida).
Sessions include PR in Unlikely Places: Games, Cars and Fridges, with Philip young and Howard Nothhaft; How the Election Was Won, a discussion about the use of social media by political parties, chaired by Nils Gustafsson; and a panel looking at The Future of PR Practice, based on research by Sara von Platen, Henrik Merkelsen and Veselinka Möllerström. Cecilia Cassinger will talk about images, co-creation and the city.
The term Digital Naturals, first used in papers by Marja Åkerström and Philip Young in 2013, describes people who feel at home in the digital realm, replacing the outdated “Digital Natives” which suggested age was everything, and capturing the realities of a world in which there is little point in distinguishing between online and offline.
Communicators cannot work effectively without understanding how Digital Naturals think, what they feel and how they act.
If you missed the 2013 NEMO conference, catch the highlights on this video.