NEMO book deal signed

We are delighted to announce that an anthology based on NEMO research will be published in the prestigious Routledge New Directions in Public Relations and Communication Research series.

Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals will be edited by Tim Coombs, Jesper Falkheimer, Mats Heide and Philip Young, and feature chapters written by many of the researchers funded by NEMO.

We live in a world increasingly dominated by Digital Naturals, people who feel comfortable with online technologies. The move online is having profound effects on public relations, and on the way society works, not least in north European countries which have a high penetration of new technologies and a deep rooted attachment to civic engagement, and consensual politics. Sometimes radical, sometimes conservative social actors are also facing new challenges brought by the breaking down of communication barriers.

Arising from Lund University’s NEMO: New Media, Modern Democracy project, this book brings together cutting edge research by leading academics, based around one of the largest Strategic Communications departments in Europe.


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