Category Archives: Digital Naturals

How Digital Naturals helps practitioners

PR strategists put a lot of effort into categorising audiences and segmenting “publics”, and a key demographic characteristic for many campaigns is age. It may be fairly obvious that the target group for some products and services will defined by how old they are, but the majority of campaigns need to consider quite a broad age span. Others might place emphasis on gender, education, … Continue reading

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What is a Digital Natural?

Digital Naturals are individuals who are comfortable in an online environment, being equipped through experience and exposure to the both its cultural norms and the technological competencies required to operate effectively. With every passing day the distinction between online and offline becomes more obscure. We are thinking less and less about technology and more about communication. We are more likely to … Continue reading

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