Author Archives: nemo

How Digital Naturals helps practitioners

PR strategists put a lot of effort into categorising audiences and segmenting “publics”, and a key demographic characteristic for many campaigns is age. It may be fairly obvious that the target group for some products and services will defined by how old they are, but the majority of campaigns need to consider quite a broad age span. Others might place emphasis on gender, education, … Continue reading

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What is a Digital Natural?

Digital Naturals are individuals who are comfortable in an online environment, being equipped through experience and exposure to the both its cultural norms and the technological competencies required to operate effectively. With every passing day the distinction between online and offline becomes more obscure. We are thinking less and less about technology and more about communication. We are more likely to … Continue reading

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NEMO14 Meet the Digital Naturals: Round-up

The third NEMO conference, Meet the Digital Naturals, held at Campus Helsingborg on Friday October 17 featured some great presentations from guest keynoters and NEMO researchers, and lively debate on social media. Here comes links to the slides, photos (with more on the NEMO Facebook page), and Tweets. A big thank you to the presenters, panelists and guests! Neville Hobson … Continue reading

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Thank you for NEMO14!!!

org A big thank you to everyone who made this year’s NEMO Conferences such a success! Watch out for presentations, photographs, and the best of Twitter, which will all be rounded up here on Tuesday.

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NEMO14: Meet the Digital Naturals

Here’s the line-up and running order for Friday’s 2014 NEMO Conference – Meet the Digital Naturals. If you can’t make it on the day, follow the action on Twitter, #NEMO14 and stay in touch through NEMO Facebook. Venue: Room U202, Campus Helsingborg – five minutes from the rail station, follow the signs to Campus. If arriving by car, ask for a … Continue reading

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NEMO14 Meet the Speaker: Brit Stakston

We are delighted to announce that media strategist and author Brit Stakston has joined our very strong line up for the NEMO2014 Meet the Digital Naturals Conference on October 17. Book your ticket here – and be quick! Regularly appointed as one of the most influential digital opinion makers in Sweden, Brit  has been an advisor to the Swedish IT minister 2010-2014. … Continue reading

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NEMO14 Meet the Speaker: Neville Hobson

We are delighted that Neville Hobson will deliver the opening keynote for NEMO’s Meet the Digital Naturals Conference on Friday October 17 (Book Here). Two years ago, Neville opened the first NEMO Conference: now he is back in Helsingborg, with Setting the Agenda for Tomorrow’s PR. As one of the best connected people in the UK communications network, Neville is uniquely … Continue reading

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NEMO Academic Conference: Thursday, October 16

Here’s the line up for the NEMO Academic Conference:  Theorising the Digital Naturals, to be held at MindPark (was Ship), Campus Helsingborg, on Thursday, October 16. It is primarily aimed at researchers, and will feature presentations and discussion from contributors to the NEMO Anthology, Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, but anyone who is interested … Continue reading

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NEMO14 Meet the Digital Naturals: Full Programme

There is still time to book your place at the third NEMO: New Media, Modern Democracy Conference, to be held at Lund University Campus Helsingborg on Friday, October 17. Communicators and PR practitioners working in business, politics, charities and NGOs need to understand the fast-changing world that is increasingly shaped by Digital Naturals. At NEMO14, keynote speakers including Brit Stakston, Neville Hobson, … Continue reading

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NEMO14 Meet the speaker: Timothy Coombs

At NEMO13 last year, Timothy Coombs invoked the threat of a Zombie attack to show the challenges and dangers of social media in a crisis (video). We are delighted that Tim, a professor at the University of Central Florida and a world expert on crisis communication will return to Campus Helsingborg for NEMO14 on October 17 – this time bringing lessons … Continue reading

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